A beaver by any other name...

The editor of a Canadian magazine explains the need for a name change:

Market research showed us that younger Canadians and women were very very unlikely to ever buy a magazine called The Beaver no matter what it's about.

For whatever reasons, they are turned off by the name.

A number of alternative names were considered - vulva, mons veneris, pudendum and the rather obscure squirrel -- with editorial staff eventually opting for the boringly descriptive Canada's History.

Update: Canadian Leslie Nielsen spies a beaver: